Table of Contents
Contents
Our social media manager, Hayley, breaks down exactly how we create viral posts and grew Journey’s Instagram page. If you missed it, you can still catch the recording below or go over the presentation material: here
Watch the Workshop Replay!
14-day Content Calendar
We've created a simple content calendar to help you get started with your Instagram page. It’s designed to take the guesswork out of what to post, making it easier to stay consistent and share meaningful content.
Day 1: Therapeutic Wisdom Reel
Create a soothing b-roll with nature shots (sunsets, waves, forests). Overlay gentle, spaced text "My therapist said to me ...". Keep it slow, minimal, and reflective to evoke calm and insight.
Day 2: Carousel Post
"5 Signs You're Actually Making Progress in Therapy", each slide shares one insight, ending with a book recommendation. Keep it minimal, clear, and reflective
Day 3: Short Acting Clip
"When your inner critic shows up in therapy", the idea is to capture a relatable moment of self-doubt in session, followed by a gentle therapeutic insight. Keep it authentic, light, and reassuring.
Day 4: Therapeutic Wisdom Reel
"The truth about healing isn’t what you think...", again pair peaceful b-roll with gentle, reflective text revealing unexpected truths about healing. Keep it slow, soothing, and thought-provoking.
Day 5: Meme-Style Post
"Therapist's reaction to: 'I'm fine'". Use a CapCut template with a trending sound to capture the classic therapist look when they know there’s more to the story. Keep it light, relatable, and funny.
Day 6: Authentic Talk
"Why I became a therapist". Speak directly to the camera, sharing your personal journey with honesty and warmth. Keep it raw, reflective, and inspiring.
Day 7: Carousel Post
Break down Understanding Attachment Styles in an easy-to-digest carousel. Keep it clear, relatable, and informative. End with a podcast recommendation for deeper learning.
Day 8: Aesthetic Reel
Capture your morning routine as a b-roll reel while overlaying self-care practices you teach your clients. Make it calming, inspiring, and visually engaging.
Day 9: Educational Carousel
Share "3 Grounding Techniques That Actually Work" in a swipe-through post. Keep them simple and practical. End with a helpful resource recommendation.
Day 10: Meme-Style Reel
Use a trending sound to create a relatable, funny moment about therapists in their own therapy sessions. Keep it lighthearted yet real!
Day 11: Therapeutic Wisdom
Pair calming nature b-roll with a voiceover or text on "What healing actually looks like" —messy, nonlinear, but deeply transformative.
Day 12: Authentic Share
Sit down and share your biggest lesson as a therapist. Be honest, reflective, and let your authenticity shine through.
Day 13: Carousel Post
Create A Therapist’s Guide to What Depression Really Is… in a digestible format. Offer insights, validation, and end with a book recommendation.
Day 14: Meme-Style Post
Use a trending sound or template to capture the feeling of watching clients choose growth over old patterns. Make it humorous yet encouraging!